ENVE just released three new colorways for the Fray—and they deliver.
British Racing Green. ENVE Black. Perfect Purple. Whether you lean toward timeless sophistication or want something that turns heads, this lineup has range. Same proven all-road performance. Same carbon engineering excellence. A whole new look.
Why Build Your Fray at Alpha
There's a difference between buying a bike and building one.
At Alpha Bicycle Studio, every Fray starts with your fit—not a size chart. We dial in your position first, then spec the frame, components, and finishing kit around you. With new bundle pricing and expanded personalization options, you get exactly what you want at a streamlined package price. No compromises. No "that's close enough."
This is what custom should feel like: collaborative, precise, and entirely yours.
Spring is coming fast. If you want to be rolling on your new Fray when the weather breaks, let's get your appointment on the calendar now.
