Bike Assembly at Alpha: what happens after you buy the frame
A walk-through of Bike Assembly at Alpha — what a professional build includes when you bring your own frame, and why it’s the cleanest path to a ride-ready bike.
Studio News
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Titanium, carbon, or steel: choosing a custom bike frame material
Carbon, titanium, and steel each solve a different problem. Here’s how to choose based on ride feel, ownership horizon, and fit — without chasing a “best material.”
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What a professional bike fit actually measures
A professional fit isn’t just “getting your saddle height.” It measures position, pressure, and movement—then turns that into frame choice, cockpit decisions, and contact points that actually work.
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How to buy a Sarto in the United States
A practical map for US riders: where to buy a Sarto, what the dealer relationship actually does, and how fit-first ordering turns into a finished bike.
